At Artig Gallery we exhibit and sell artworks by emerging artists to collectors and those interested in art from around the world. But everyday people interested in purchasing art ask us: How do I choose an artwork? And how can I ensure a good investment?

When buying art, a good investment always depends on your purchase intention, whether you want to collect, decorate a space or create a profitable portfolio. In this post, we have collected our best recommendations and guidelines for your next art purchase.

A work of art is the result of the union between technique, style and emotion. The artist leaves an emotional trace in each of his works, a codified message of his intellectual and aesthetic intention with art and when we acquire a work, we take a piece of the creativity and thoughts of the artist home with us. When observing an artwork, we can experience a variety of feelings, similar or different to those that the artist wanted to express. This means that when buying art, we are guided by our emotions, our sense of taste and lifestyle choices.

Spending money on art and making a good purchase may seem complex and sometimes based on luck, but with a few guidelines in mind to ensure the quality of the piece, you can decrease the risk and complexity. The most important thing is to focus on your intention for the art purchase: do you want to invest money to get a return in the future? Do you want a decorative piece for your house? Do we want to start an art collection, or all of the above?

Our purchase intention will determine the type of artwork we choose. If we find a piece that we love, that inspires emotions every time we look at it, we do not need additional reasons for buying the work. If we are looking for a decorative piece for a certain space or interior, we guide ourselves by color, size and style to fit our home and bring art into it. However, if we want to buy a great piece with high aesthetic, decorative and economic value, we recommend the following steps to make a great decision:

First and foremost, find art that you love, that makes you feel something, every investment is much more pleasant if it involves a piece that makes you happy. Second, research the artist, this step is fundamental for investing in art, because it will help you understand the artist’s career and experience and if their work has a real value in the market. The concept of emerging artists is related to the construction of a profession, where the artist continuously works on evolving their career, resulting in a constant trajectory and an intention to continue growing in his profession.

The artistic trajectory is measured from the very beginning of the artist’s career and its review depends highly on his or her age. If you consider a work by a young artist, it is normal that he or she hasn’t had too many exhibitions, but it is important that there has been a continuous production of art and no holes in the artistic CV. If a long list of exhibitions already exists, we can focus on the number and quality of monographic and international exhibitions, which show that the artist has been supported by galleries and curators, who consider them a good representative of the gallery not only at a local level. Another good indicator is if the artist has had repeat exhibitions in the same gallery or art fair, which usually can be interpreted as a successful show, where the art was sold at the exhibited prices.

Art prices, residencies and publications . The emerging artist usually applies for prices to boost his or her career and receive recognition. However, awards should be measured not by their quantity but quality, those endorsed by foundations and museums are often among the most relevant. International residencies are similar to awards, must be applied to and are positive as they open the artist's gaze to the discourse of international art and allow her or him to develop work of great conceptual significance, as well as ensure the recognition in the art market of the artist's name. Artig Gallery’s Elias Salvador, a spanish painter, has been chosen for a international artist residency in China and is currently creating art in Beijing. Publications make an artist's work known and ensure the interest of the press and media in his or her production, so the more articles about their work in the press and serious art related publications, the better.

The artist’s statement . An artist is a communicator who expresses her or his ideas and intentions through art and through verbalized phrases that construct her or his statement. His intention with art and commercial value is defined by the eagerness to the exploration of a technique, a pictorial language, a concept or a style. This is fundamental to evaluate the quality of an artist. A good statement is one of short but concise phrases that express what their intention is with their works and why the artist follows artistic movements or intellectual currents and above all define their work with certainty and sincerity.

The technique and materials used. It is important that the artist emphasizes his materials, if it is oil or acrylic, if the work is on canvas or if it is on paper. In the case of works on paper it is essential to know the type of paper, quality, brand and grammage. The quality of the materials ensures the preservation of the works over time, and in media such as photography the type of print (like for example digital print, etching, lithography, screen printing, among others) is key to its preservation. An artist interested in the quality and durability of his or her production is an artist aware of his or her work and the importance it will have in the future.

Social Networks. Just to be clear, having millions of followers on Instagram and Facebook does not automatically mean that we are looking at a good artist. Not all artists have to use this medium to promote their work, the artist should focus on creating art. Social network feeds are secondary and should show more photographs of the art than selfies. A high number of followers does not necessarily convert to a high number of sales and does not ensure a future revaluation of an artwork. Therefore, it is important that if it suits the character of the artist, he or she is active in their networks, without overselling themselves, unless the artist’s statement aims precisely at the exploration of that medium.

Galleries and related media. Buying in established galleries usually assures a certain standard and quality, as their curators and art professionals carefully choose each piece and seek to offer their collectors quality artworks. Platforms such as Artsy, 1stdibs and websites dedicated to the world of art and design offer a filtered and curated list of artworks and artists.


Whether we like an artwork or not is subjective, but the success of an artist can be measured by their interest, effort and trajectory. At Artig Gallery our art experts not only make sure to offer only original, quality art from emerging artists, who are building the future of the international art discourse, but we go further: We want you to invest in art you love!

Do have any questions about how to choose your next artwork? Get in touch with for recommendations or a free curation.